Between Localism and Politics: mapping Coordinated Networks that Circulate Problematic Health Content in India

Using Coordinated Link Sharing Behavior to study the coordinated spread of health-related problematic content in India

By

Fabio Giglietto, University of Urbino; Piyush Ghasiya, Tokyo Institute of Technology; Kazutoshi Sasahara, Tokyo Institute of Technology; Sawood Anwar, University of Urbino; Roberto Mincigrucci, University of Urbino

Supported by

Health Discourse Research Initiative

Published

July 11, 2022

In this study we employ multiple iterations of Coordinated Link Sharing Behavior” (CLSB) to study the coordinated spread of health-related problematic content in India.  CLSB refers to the coordinated shares of the same news articles in a very short time by networks of entities composed of Facebook pages, groups, and verified public profiles. This strategy is employed by social media actors to attempt boosting the reach of content and game the algorithm that presides over the distribution of the most popular posts. Multiple concerns have been raised by online operations aimed at influencing India's public opinion (Bradshaw & Howard, 2019; Kaul & Kumar, 2022). Despite these concerns, the size of its population and the growing geo-political importance both at the regional and global level, the impact of mis/disinformation in India is still understudied.

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