How we do the research:

Methodology & Technology

Good answers come from good questions

The more interesting analyses tend to be ones conducted to investigate and answer specific news media questions. The question and answer approach also helps determine what to focus on in the many slices of analysis available in Media Cloud results. To determine if this approach is right for you, it first helps to get an idea of the types of questions Media Ecosystems Analysis Group can help answer. There are two basic types of research questions we focus on: comparative questions, and questions focused on one aspect of analysis.

Types of research questions

Comparative questions  

Comparative questions are probably the most common type of research question: investigating news coverage using two or more different points of comparison, such as different countries, different timeframes, different entities (or subjects), different U.S. partisan readership sources, or different subtopics. Some examples:

  • How does media “hype” from the last two years compare with the truth and reality around artificial intelligence in the U.S.?

  • Which kinds of issues, angles and slants related to my topic has the target audience for my documentary been exposed to?

  • How does the coverage of climate change compare between conservative media in the U.S. and the rest of the world?

Questions focused on one aspect of analysis

Other kinds of questions focus on one aspect of analysis offered in Media Cloud, such as Representation. Some examples:

  • Which people, organizations, and places are being covered most often in news media about poverty?


Assessing digital media across platforms

With unprecedented access to over one billion archived news stories — from thousands of publications across the globe — our team uses Media Cloud, our powerful analysis platform, and various social media analysis services to discover narratives, track attention, and identify influencers of your area of interest. This unique combination of sources helps us deliver nuanced insights and analysis.